Free Online Courses to Advance Your Marketing Career

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Top Experts

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Valuable certification

to enhance your career

New and Upcoming Free Courses and Webinars

semrush-ultimate-marketing-trivia-2024
SEO
Marketing
Rita Cidre

1 lesson

1 minute

Certification

Ultimate 2024 Marketing Trivia

2024 was quite the ride for marketers. AI leveled up big time, Google kept us on our toes with update after update, and somehow the word "BRAT" became a whole vibe. But how well do you really remember the top moments? That’s where our ultimate 2024 marketing trivia comes in. This is your chance to relive the biggest, weirdest, and most impactful marketing trends of the year!
Semrush Academy: International SEO
SEO
Semrush Tools
Aleyda Solis

16 lessons

1 hour

Certification

International SEO

This free course will teach you how to unlock the power of International SEO and expand your reach across borders. We’ll guide you through key strategies, highlight common (and costly) mistakes to avoid, and introduce you to essential tools to elevate your global SEO efforts. Get ready to bring your business to the next level!
leadership-people-management
Career
Matthew Howells-Barby

9 lessons

1 hour

Certification

Leadership & People Management

Elevate your leadership skills with our course on effective people management. Gain a dynamic and practical approach to developing the skills necessary to lead teams with confidence and efficiency!
how-to-plan-magnetic-content-strategy
Content Marketing
Semrush Tools
Semrush Academy

3 lessons

36 minutes

Certification

How To Plan a Magnetic Content Strategy Using Semrush

Unlock the secrets of a compelling Semrush-driven content strategy. Learn to captivate your audience with strategic keyword selection, in-depth planning, and optimized content that acts as an irresistible magnet for increased website traffic and reader engagement.
How to Craft High-Impact Digital Advertising Campaigns Using Semrush
Paid Advertising
Semrush Tools
Semrush Academy

4 lessons

36 minutes

Certification

How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.
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Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Popular Online Courses and Webinars

Matt Diamante
Nastia Smoroda
past
Webinar
SEO
Local SEO
AI
Matt Diamante
Nastia Smoroda
1 hour

Local SEO 2024 Wrapped: Hits, Misses, and What’s Next for 2025

It’s time for our very own Semrush Local 2024 Wrapped! And while we’re not revealing who your top artist was this year, we will be reflecting on the hits and misses of 2024’s local marketing strategies. We're bringing SEO expert Matt Diamante as he takes a look back at the local SEO strategies that delivered big results—and the ones that didn’t hit the mark (at all). Plus, Matt will reveal his predictions for local SEO in 2025 and the things you should start doing to stay ahead of the competition. And yes, we’re going to talk about AI.
View webinar info
Master Your Brand Voice: Workshop with Jack Appleby

Course

Social Media

Semrush Tools

Marketing

10 lessons

45 minutes

Certification

Master Your Brand Voice: Workshop with Jack Appleby

Your brand voice is how you get your message to the world – but how do you actually create it from scratch? In this course hosted by social strategist Jack Appleby, you'll learn exactly what a brand voice is, why it's important, and complete exercises to curate a voice as unique as your brand.
Nicole Ponce
Ben Kaluza
past
Webinar
Content Marketing
Social Media
Nicole Ponce
Ben Kaluza
45 minutes

Beyond the Hype: Real Talk on Influencer Marketing

This is not just your regular influencer marketing webinar. It’s a peek behind the curtain of how influencer marketing is done from some of the top people in the business. Join us for an eye-opening webinar where Nicole Ponce, the Head of Influencer Marketing at Semrush, and Ben Kaluza, a full-time creator with 700k+ followers, will share their stories and secrets. Get ready to learn how to nurture genuine connections, amplify your brand's voice, and master collaboration from both sides of the table.
View webinar info
Luc Durand
Morgan Howard
past
Webinar
Local SEO
SEO
Luc Durand
Morgan Howard
1 hour

The Google Business Profile Game Plan

Join us for a deep dive with top local marketing and SEO expert Luc Durand (yes, the one from Ranking Academy!). Luc is here to answer the big question: what’s next after you've nailed the basics of your GBP?
View webinar info
semrush-ultimate-marketing-trivia-2024

Course

SEO

Marketing

1 lesson

1 minute

Certification

Ultimate 2024 Marketing Trivia

2024 was quite the ride for marketers. AI leveled up big time, Google kept us on our toes with update after update, and somehow the word "BRAT" became a whole vibe. But how well do you really remember the top moments? That’s where our ultimate 2024 marketing trivia comes in. This is your chance to relive the biggest, weirdest, and most impactful marketing trends of the year!
Crystal Carter
Erich Casagrande
past
Webinar
SEO
Crystal Carter
Erich Casagrande
45 minutes

SEO for New Websites: Start as an Expert

Launching a new website is exciting, but it can also feel overwhelming - especially when it comes to SEO and generating traffic. With so much to do, it’s difficult to know where to focus your efforts first. Join Erich Casagrande from Semrush and Crystal Carter, Head of SEO Communications at Wix, for a webinar where they’ll walk you through essential SEO priorities for new websites. They’ll share practical tips and strategies to help you lay a solid SEO foundation from day one and focus on what matters most. Don’t miss this chance to set your website up for long-term success!
View webinar info

Learning Online with Top-Notch Field Experts

Brian Dean

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).
Chima Mmeje

Chima Mmeje

Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies.
Janet Machuka

Janet Machuka

Janet is a social marketing strategist, content creator, copywriter, influencer and one of the top leaders, trained over 70+ brands.
Andy Crestodina

Andy Crestodina

Andy is the co-founder of Orbit Media, an award-winning digital agency. Provided advice to 1000+ businesses and has written 500+ articles.
Marisha Lakhiani

Marisha Lakhiani

Marisha currently serves as the Chief Growth Officer at Mindvalley and is the driving force behind a staggering $150 Million in revenue.
Kyle Byers

Kyle Byers

Kyle leads Semrush’s global SEO, CRO, Organic Content, and International Blogs teams. His work has been featured in major media.
Tim Cameron-Kitchen

Tim Cameron-Kitchen

Tim is the founder of Digital Agency Exposure Ninja, focusing on paid advertising, SEO, Content Marketing and web development.
Jeff Sauer

Jeff Sauer

Jeff is the Founder of Data Driven, agency advisor, business coach. He had 50,000+ marketers enrolled in his Google certification programs.