BIT Quirky Consulting

Uitdaging

A prominent UK-based company faced the daunting task of revamping its marketing strategy to accommodate a new product range and effectively target a specific audience.

Oplossing

We crafted a bespoke 12-month SEO strategy, harnessing quality content creation and digital PR to enhance the brand's visibility, credibility, and authority in the digital sphere, aiming for sustainable, long-term results.

Resultaat

Not only did the strategy yield tangible results in terms of increased website traffic, higher search engine rankings, and enhanced brand visibility, but it also facilitated significant business growth and expansion opportunities.

Uitdaging

A global travel business sought to boost bookings in the UK and Northern Europe. Despite strong offerings, their keyword rankings lagged, limiting visibility. They needed a strategic push to dominate top search results and drive conversions.

Oplossing

We conducted an in-depth SEO audit, optimised on-page content, and built high-quality backlinks with niche and relevant sites. Targeted local SEO strategies were employed to resonate with the UK and Northern European audience, enhancing keyword relevance and search engine performance.

Resultaat

Within 5 months, first place organic keyword rankings grew by 78%. This remarkable increase in search visibility directly translated to higher website traffic and a significant uptick in bookings from the UK and Northern Europe, solidifying their market presence.

Uitdaging

An IT technology firm grappled with high marketing costs and a low conversion rate. They aimed to boost conversions while cutting media spend, needing a targeted strategy to achieve efficient, cost-effective growth.

Oplossing

We revamped their marketing strategy, based around targeted campaigns, precise audience segmentation, and landing page optimisation. Leveraging data-driven insights, we reduced unnecessary spend and enhanced ad engagement to drive conversions effectively.

Resultaat

Within 5 months, the conversion rate improved by 65%, while paid media costs were cut by 31%. This strategic overhaul led to more efficient marketing spend, increased customer acquisition, and a significant boost in overall profitability.