Inflow

Uitdaging

Vitrazza Glass Chair Mats came to us with a scale issue. They were looking for explosive sales growth and recognized that Facebook and Instagram ads presented the opportunity to do so. At the time, they were running Facebook ads around a $1,500/month budget, with 90% of spend going to remarketing.

Oplossing

We implemented a full-funnel approach to target and convert audiences at every stage of the buying journey by: - Testing ad creative and UGC to identify top performers - Segmenting seed audiences to create powerhouse lookalike lists - Using influencers to expand brand reach and product awareness

Resultaat

Since our partnership, Vitrazza has consistently achieved record-breaking revenue numbers, month after month, including their first $1 million month. We scaled the account from $1,500 per month in spend to $34,000 and counting, all while exceeding ROAS goals for a 4.2x return.

Uitdaging

Online retailer Simms Fishing approached SEO partner Inflow with a planned site migration in early 2022 — from Magento to Shopify. Their goal: Maintain organic traffic during the migration and set the stage for future non-branded traffic growth.

Oplossing

As part of our custom site migration strategy, Inflow: - Identified and resolved all technical errors before migration - Analyzed non-brand keywords for new opportunities - Created new collection pages - Optimized new and existing content/URLs

Resultaat

Just four months after migration, Simms’ site saw a stunning increase in non-brand organic performance, including: - 5,642% increase in non-brand, category page traffic - 1,095% increase in non-brand keyword footprint Almost 10 months later, Simms' site reported a 126% increase in organic traffic.

Uitdaging

Online apparel retailer CCO Menswear wanted to invest in their social media ad strategy to find new customers and boost their slow sales seasons. They turned to Inflow for the comprehensive, detailed strategy needed to further scale and develop their business through paid social.

Oplossing

Inflow deployed a full-funnel social ad strategy designed to target shoppers at every stage in the buying cycle by: - Investing in interest-based and lookalike audiences - Using a variety of high-quality creative in ads - Testing Facebook automation for improved campaign results

Resultaat

Six months after the initial campaign launch, CCO saws its best sales month ever and its busiest sales day in brand history. Overall results include: - 219% increase in social ad revenue (with only 50% increase in spend) - 5.7x average monthly ROAS - 33% increase in total site revenue YoY