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Lexlab

Lexlab

Brand Success Through Paid Digital Advertising
4.7

Melbourne, Victoria, Australia

10-49

2018

Regain Control of Your Digital Advertising with Lexlab

At Lexlab, our Melbourne-based experts empower you to navigate the digital advertising landscape with confidence. We specialise in a comprehensive range of services:

  • Digital video
  • Paid social
  • Paid search
  • Display
  • Native
  • Audio
  • Digital OOH
  • Data visualisation
  • Agency support
  • Marketing mix modelling
  • Data warehousing

We're dedicated to mastering the ever-evolving field of digital advertising across all industries.

With Lexlab, you're not just hiring an agency; you're gaining a partner committed to securing your competitive edge online.

Flexible, Independent, and Results-Driven

Your preferences in suppliers, technology, or buying methods? We accommodate them all with our independent and flexible approach. Accountability is at our core, and through Lablogic – our proprietary planning tool harnessing live industry data – we guarantee that every dollar spent is optimised for the best possible outcomes.

Strengthening Agency Partnerships

We understand the pressures faced by media and creative agencies today. Lexlab offers a collaborative extension to your team, adaptable to your needs, platforms, and commercial terms. Whether behind the scenes or front and centre, for one-off projects or as your ongoing digital media arm, we bring over 20 years of industry experience to the table.

Our agency partners also gain exclusive access to LabLogic™, our AI-powered predictive digital planning technology currently in beta.

Let's Navigate the Digital Future Together

Discover how Lexlab can transform your digital advertising strategy. Visit us at www.lexlab.com.au to start your journey toward measurable results and enhanced online presence.

Budget per project
$5,000 - $25,000+
Geografische focus
  • Australia
  • New Zealand
Talen
  • Engels
  • Spaans
Succesverhalen

Uitdaging

We were tasked with generating targeted awareness in the latest movie release starring Liam Neeson, to ultimately drive ticket sales in cinemas across Australia. For this, Lexlab needed to utilise the most efficient digital channels for cost effective trailer views.

Oplossing

Our strategy involved utilising high reach digital video placements (including YouTube, On Demand Connected TV, Pre-roll and Facebook), while optimising to cost effective video views. Remarketing to those who engaged with our ads to encourage conversion was also a key focus.

Resultaat

By leveraging the LabLogic™ strategic platform, we were able to build a custom budget and strategy to maximise success: #1 Box Office Release For 2 Weeks Running 5.9m Completed Video Views 130k Clicks To Bookings Page 4.5k Post Shares 5k Post Comments www.lexlab.com.au/case-studies/honest-thief/

Uitdaging

The agency faced difficulties with staff stability in specialised roles such as search and social media, impacting client campaign outcomes. Another significant challenge was achieving unified reporting across all digital channels to enable a holistic view of campaign performance.

Oplossing

Lexlab’s partnership with a leading Melbourne-based agency revolutionised their digital media capabilities, enhancing performance and operational efficiency. Delivery issues were eliminated, key performance metrics improved significantly, and our skill set enabled them to provide their clients with

Resultaat

Elimination of campaign over-delivery, maintaining a 0.5% tolerance 14% reduction in video/BVOD CPM Over $100k annual savings on over/under deliveries Performance metrics surpassed by 11% Lowered overall CPMs by 18%, CPCs by 36%, CPVs by 8.4% Enhanced programmatic inventory quality using whitelists

Uitdaging

Breaking into a market dominated by well-entrenched competitors like Blackvue, Garmin, and Navman presented a significant challenge for Nextbase. The primary objectives were to amplify in-store sales and boost online product research, capitalising on pivotal retail periods to maximise sales.

Oplossing

The strategy was centred on a comprehensive full-funnel marketing approach, harnessing insights from Similarweb, SEMRush, GWI, and LabLogic. This strategy aimed to propel consumers towards in-store purchases and online product exploration, with a strong emphasis on conversion tracking & measurement.

Resultaat

Sales Performance: Nextbase experienced a record-breaking sales period, with an average increase in sales of 2.4 times. Repco reported the most significant surge, with several stores running out of stock. See our site to find out more https://lexlab.com.au/case-studies/nextbase-dash-cams-case-study/

Onze klanten
Lexlab uit Melbourne, Victoria, Australia heeft BMW geholpen om hun bedrijf te laten groeien met SEO en digitale marketing
Lexlab uit Melbourne, Victoria, Australia heeft BIC geholpen om hun bedrijf te laten groeien met SEO en digitale marketing
Lexlab uit Melbourne, Victoria, Australia heeft Stomping Ground Brewing Co geholpen om hun bedrijf te laten groeien met SEO en digitale marketing
Lexlab uit Melbourne, Victoria, Australia heeft Nextbase geholpen om hun bedrijf te laten groeien met SEO en digitale marketing
Lexlab uit Melbourne, Victoria, Australia heeft Cancer Council Australia geholpen om hun bedrijf te laten groeien met SEO en digitale marketing
Lexlab uit Melbourne, Victoria, Australia heeft Ocean Spray geholpen om hun bedrijf te laten groeien met SEO en digitale marketing
Reviews

5

gemiddelde beoordeling op basis van Google-reviews
Germain Tottetop
Jun 11, 2024

The Lexlab team are fantastic to deal with, passionate about Digital Marketing and it has been a pleasure helping them make the most of the Google Marketing Platform leveraging advanced features to deliver great results for their clients across Video (including BVOD, Pre Roll and YouTube) Display, Search and more.

Openen op Google

Meer informatie nodig?

Heb je meer informatie nodig voordat je een beslissing kunt nemen en een bureau kunt inhuren? Laat weten waar je naar op zoek bent door een berichtje te sturen naar agencies@semrush.com

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Zo werkt het

Bureaus in Melbourne, Victoria, Australia