New Perspective Marketing

Uitdaging

As a new, venture capital-funded company, Living Greens Farm needed to achieve a number of business objectives in a short timeframe while managing the expectations of investors, retail partners, and consumers. They had two distinct goals: Increase Qualified Traffic & Increase Brand Awareness.

Oplossing

Living Greens wanted to leverage enthusiastic word of mouth and consumer demand to drive new retail partnerships. We provided them with: Content Engine, SEO, Video Content, Social Media management, Sales & Marketing Alignment.

Resultaat

With the launch of the new website & integrated marketing strategies including targeted inbound marketing tactics, thousands of leads were converted into loyal customers. We’ll let these numbers speak for themselves: 297% Increase in conversion rate (YoY) and 154% Incr. in lead generation

Uitdaging

1) Fully Support Complex Sales Cycle 2) Revamp Website to Attract & Convert Leads 3) Create Trust and Confidence

Oplossing

Demand Generation Plan Content Marketing Engine Effective Lead Tracking New Website Built On HubSpot CMS Hub

Resultaat

With our help WindESCo grew qualified leads 113% quarter over quarter. New Perspective is working with WindESCo on an account-based marketing approach and developing new content to speak to new personas within the target verticals as the brand expands its thought leadership influence.

Uitdaging

Carbon Clean was founded in 2009 and, while successful, was siloed and seen as merely a “carbon solvent” company. Company leadership felt it was time to reposition the company for future growth and approached New Perspective for a number of mission-critical initiatives.

Oplossing

We took a well-researched, thoughtfully-planned, and growth-driven approach to key initiatives including rebranding, redesigning, and digital tool stack setup: Corporate Rebrand, Inbound Marketing Strategy, Continuous Website Improvement, Launchpad Website, Advanced SEO work.

Resultaat

Carbon Clean has seen immediate results from our efforts. New leads from online campaigns added millions of dollars in pipeline revenue within the first 60 days.