Reach Ecomm - Strategy and Marketing

Uitdaging

Paintball is automatically algorithmically miscategorized and subsequently downranked or banned in paid and display ads. Google said it banned weapons-related listing on Google Shopping back in 2012, and pointed to its policy against the sale of guns and functional parts.

Oplossing

With paid advertising out of the question, we leveraged our research into organic performance and trends, creating a winning social, influencer, and affiliate marketing strategy that has engaged users, driven traffic to the site, built email and text message marketing lists.

Resultaat

30 Days on TikTok 591 Comments 100,396 Likes 1,001,483 Views

Uitdaging

Mac Lang Orillia was facing down steep competition, with regional competitors established for almost 100 years in the area. Unlike the competition, Mac Lang Orillia doesn't sponsor the local arena, stadium, or other traditional big-ticket promotional or marketing items - How could we win online?

Oplossing

We created a network to monitor the competition's every move on social media. We tracked their activity, posting, audience intent, and response. Reach Ecomm created a highly effective customer psychographic profile from the data and combined it with tight reporting.

Resultaat

The result was a meteoric rise in the overall combined social audience between Facebook, Instagram, TikTok, LinkedIn and YouTube. We created content that spoke to the user, was directed with specific intent, and, most importantly - resonated with the target consumer. Our client is happy; we are too!

Uitdaging

Station Bakery was hit by a cyberattack, making their WordPress site vulnerable and impacting their online visibility, audit scores, and user engagement metrics. The brand's digital presence was at risk, potentially impacting customer growth and recognition.

Oplossing

Reach Ecomm responded with a robust strategy, migrating the site to the secure Webflow platform. By enhancing the Visibility Index, SEMrush audit score, engagement rate, and new sessions, they aimed to create a user-friendly site reflecting the brand's identity and value.

Resultaat

The practical measures resulted in substantial improvements in key metrics, signifying a more secure, engaging, and accessible online presence for Station Bakery. The company is on a path to sustainable growth with increased organic traffic, deeper brand connection, and increased business activity.