The Blogsmith

Uitdaging

As an enterprise-level leader in the hosting services industry, Nexcess faced a tough challenge to make a splash with its blog in a competitive space dominated by big-name companies. They struggled with scaling content production and SEO.

Oplossing

Nexcess partnered with The Blogsmith to help it create an enterprise-level content marketing strategy. The Blogsmith handled ideation and content creation while leveraging SEO research. They also incorporated editing strategies to improve lead generation and conversion of existing assets.

Resultaat

After partnering with The Blogsmith, Nexcess saw a 5600% boost in organic traffic due to getting top 10 SERP ranking for 779 keywords, including first result ranking for 92 keywords and 69 featured snippets. Their blog grew to bring in 58,554 new users in the first six months.

Uitdaging

As an insurance startup launched in 2020, Goodcover faced the challenge of making a name for itself in an industry where its competitors had seemingly unlimited marketing budgets and more than 90 years of brand-building behind them.

Oplossing

The Blogsmith's strategies for Goodcover mainly revolve around SEO (search engine optimization) and leveraging best practices for all articles. The Blogsmith also implemented a workflow that generates one article a week.

Resultaat

The results include 1,374% increase in organic traffic, 1,150% increase in content production, and 138 keywords with a page 1 ranking. The Blogsmith wrote 50 articles, resulting in 138 page 1 Google rankings, 22 first-position rankings, and 22 featured snippet results.

Uitdaging

As an innovative tech startup, Hourly looked to build a strong online presence with a lean in-house team. Hourly set out to create a blog while struggling with lower search engine results page (SERP) visibility and not having enough expert content creators with SEO knowledge.

Oplossing

Hourly worked with Maddy Osman, who brought along her own team and agency, The Blogsmith. By working together, The Blogsmith provides high-quality articles for Hourly’s blog while also bringing in its search engine optimization (SEO) expertise and offering extra value.

Resultaat

Articles by The Blogsmith contribute more than 40K monthly organic traffic visits. Their content leads to 331 First Position Rankings and 227 Featured Snippets 26 articles by The Blogsmith also ranked in the top 3 of SERPs, with 55 articles ranking in the top 10.