Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October ba.com received 4.87M visits with the average session duration 08:17. Compared to September traffic to ba.com has decreased by -7.57%.

Visits

4.87M

-8%

Pages / Visit

3.56

Avg. Visit Duration

08:17

Bounce Rate

52.31%

Total Visits last 3 months

Oct4.87M

Sep5.27M

Aug4.72M

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ba.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Ba.com's core audience is located in United Kingdom followed by United States, and India.

Country		All devices	Desktop	Mobile
United Kingdom	55.87%	2.72M	36.89%	63.11%
United States	23.57%	1.15M	22.93%	77.07%
India	5.53%	268.91K	14.87%	85.13%
Germany	1.78%	86.41K	30.43%	69.57%
France	1.38%	67.23K	22.15%	77.85%

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ba.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Oct 2024

On ba.com, visitors mainly come from Direct (52.16% of traffic), followed by britishairways.com (26.22%). In most cases, after visiting ba.com, users go to britishairways.com and nectar.com.

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ba.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Ba.com's audience also visits britishairways.com.

britishairways.com

Visits:

19.42M

See more competitors →

ba.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

ba.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to ba.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United Kingdom

Oct 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
ba.com	I	1	49,500	0.86	4.58%
british airways cabin crew	N	1	14,800	0.36	4.42%
british airways careers	C	1	12,100	0.25	3.61%
british airways jobs	C	1	9,900	0.19	2.95%
british airways shopping	N	1	9,900	0	2.95%

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ba.com Backlink Analytics

Analyze and track ba.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

ba.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

12.43K

899.66K

Unlock

ba.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In October the number of backlinks to ba.com has increased by 1.3% and equals 899.66K. The amount of referring domains has dropped by -0.77% and equals 12.43K.

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ba.com SEO Audit

Check out ba.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

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ba.comOctober 2024 Traffic Stats

ba.com Web Traffic Statistics

ba.com Traffic and Visitor Engagement