Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In March citigroup.com received 2.68M visits with the average session duration 03:09. Compared to February traffic to citigroup.com has increased by 1.53%.

Visits

2.68M

+2%

Pages / Visit

2.76

Avg. Visit Duration

03:09

Bounce Rate

34.62%

Total Visits last 3 months

Mar2.68M

Feb2.64M

Jan2.77M

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citigroup.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Citigroup.com's core audience is located in United States followed by United Kingdom, and Canada.

Country		All devices	Desktop	Mobile
United States	59.42%	1.59M	90.83%	9.17%
United Kingdom	8.67%	232.45K	86.6%	13.4%
Canada	7.78%	208.65K	100.0%	0.0%
India	6.5%	174.27K	55.31%	44.69%
Brazil	2.92%	78.3K	64.64%	35.36%

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citigroup.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Mar 2025

On citigroup.com, visitors mainly come from citi.com (52.33% of traffic), followed by Direct (27.2%). In most cases, after visiting citigroup.com, users go to citi.com and netxinvestor.com.

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citigroup.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Citigroup.com's audience also visits citi.com, followed by citidirect.com, and thankyou.com.

citi.com

Visits:

90.72M

citidirect.com

Visits:

1.24M

thankyou.com

Visits:

487.72K

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citigroup.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Citigroup.com’s traffic has increased by 87.7% month-on-month up to current organic search traffic.

Organic Search Traffic

791.54K

+88%

Paid Search Traffic

Branded Traffic Share

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citigroup.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

citigroup.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to citigroup.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Mar 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
citibank	C N	2	2,240,000	1.6	22.64%
citigroup	N	1	27,100	3.17	8.43%
citi	N	3	550,000	1.27	3.85%
citibank login	N T	6	673,000	6.67	2.61%
citibusiness online	I	1	22,200	6.53	2.14%

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citigroup.com Backlink Analytics

Analyze and track citigroup.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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citigroup.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

33.2K

6.53M

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citigroup.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In March the number of backlinks to citigroup.com has dropped by -19.54% and equals 6.53M. The amount of referring domains has increased by 0.68% and equals 33.2K.

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