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Last updated: April 7, 2025

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parents.com Web Traffic Statistics

Get a snapshot of parents.com online performance by viewing its most critical traffic metrics
Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels

parents.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February parents.com received 4.59M visits with the average session duration 04:27. Compared to January traffic to parents.com has decreased by -20.75%.
Total Visits last 3 months
Feb4.59M
Jan5.8M
Dec5.41M
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parents.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Parents.com's core audience is located in United States followed by Canada, and Australia.
Country
All devices
Desktop
Mobile
United States58.44%2.68M34.04%65.96%
Canada5.66%260.1K25.87%74.13%
Australia4.63%212.78K19.36%80.64%
United Kingdom4.2%193.18K30.96%69.04%
Philippines1.81%83.03K35.25%64.75%
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parents.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

On parents.com, visitors mainly come from google.com__Google organic (53.43% of traffic), followed by Direct (16.22%). In most cases, after visiting parents.com, users go to amazon.com and travelandleisure.com.

parents.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Parents.com's audience also visits babycenter.com, followed by whattoexpect.com, and pampers.com.
#1
Visits:

12.75M

#2
Visits:

5.99M

#3
Visits:

5.54M

parents.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Parents.com’s traffic has dropped by -8.37% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 16.68% up to current paid search traffic.

parents.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

parents.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to parents.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
KeywordIntentPositionVolumeCPC(USD)Traffic %
boy names
I
1368,0000.063.42%
girl names
I
1368,0000.031.82%
generation names
I
1165,0000.011.53%
parents
I
140,5001.581.21%
baby girl names
I
1110,00001.02%

parents.com SEO Audit

Check out parents.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

parents.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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