Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November roku.com received 39.01M visits with the average session duration 06:44. Compared to October traffic to roku.com has increased by 18.57%.

Visits

39.01M

+19%

Pages / Visit

4.03

Avg. Visit Duration

06:44

Bounce Rate

44.94%

Total Visits last 3 months

Nov39.01M

Oct32.9M

Sep30.66M

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roku.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Roku.com's core audience is located in United States followed by Mexico, and Canada.

Country		All devices	Desktop	Mobile
United States	74.17%	28.94M	23.97%	76.03%
Mexico	7.14%	2.79M	4.23%	95.77%
Canada	2.41%	941.77K	21.51%	78.49%
Brazil	2.38%	927.33K	11.28%	88.72%
United Kingdom	2.32%	905.25K	24.6%	75.4%

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roku.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Nov 2024

On roku.com, visitors mainly come from Direct (43.62% of traffic), followed by google.com (32.29%). In most cases, after visiting roku.com, users go to roku.com and google.com.

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roku.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Roku.com's audience also visits justwatch.com, followed by plex.tv, and primevideo.com.

justwatch.com

Visits:

142.1M

plex.tv

Visits:

62.91M

primevideo.com

Visits:

376.59M

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roku.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Roku.com’s traffic has increased by 5.37% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -61.7% down to current paid search traffic.

Organic Search Traffic

14.43M

+5%

Paid Search Traffic

155.3K

-62%

Branded Traffic Share

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roku.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

roku.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to roku.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Nov 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
roku	N	1	1,000,000	0.61	7.04%
roku tv	N	1	246,000	0.36	1.73%
roku remote	N	1	165,000	0.89	1.16%
roku account	N	1	135,000	1.07	0.95%
roku login	N T	1	135,000	0.81	0.95%

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roku.com Backlink Analytics

Analyze and track roku.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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roku.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

93.18K

17.72M

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roku.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In November the number of backlinks to roku.com has dropped by -4.83% and equals 17.72M. The amount of referring domains has dropped by -3.27% and equals 93.18K.

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