Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Hospitality Websites in Australia, Updated January 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 12,634,370 | 8.23 | 31.71% |
| 2 |  | – | 2,638,122 | 6.35 | 30.69% |
| 3 | expedia.com.au | 1 | 1,896,596 | 7.09 | 33.22% |
| 4 | sevenrooms.com | 1 | 1,885,703 | 2.47 | 60.87% |
| 5 | accor.com | 1 | 1,428,455 | 4.79 | 38.94% |
| 6 | mryum.com | 1 | 1,395,914 | 1.03 | 97.0% |
| 7 | luxuryescapes.com | 3 | 1,243,431 | 5.93 | 39.79% |
| 8 | nowbookit.com | 1 | 1,216,250 | 1.4 | 82.49% |
| 9 | stayz.com.au | 4 | 1,197,774 | 4.76 | 54.95% |
| 10 | opentable.com.au | 1 | 1,137,202 | 2.32 | 61.0% |
| 11 | micropower.com.au | 4 | 1,058,543 | 3.07 | 23.17% |
| 12 | rmscloud.com | 4 | 964,062 | 5.0 | 26.43% |
| 13 | wotif.com | 6 | 909,362 | 6.67 | 27.06% |
| 14 | star.com.au | – | 756,969 | 3.64 | 49.12% |
| 15 |  | 2 | 733,005 | 4.51 | 42.09% |
| 16 | agfg.com.au | 2 | 665,275 | 2.3 | 67.01% |
| 17 | hotels.com | 2 | 643,119 | 4.94 | 41.55% |
| 18 | lastminute.com.au | 2 | 600,618 | 3.18 | 36.92% |
| 19 | book-directonline.com | 2 | 595,451 | 3.63 | 48.48% |
| 20 | hipcamp.com | 2 | 549,812 | 7.6 | 34.47% |
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Key Insights on Top Hospitality Websites in Australia in January 2025
As of January 2025, booking.com is the most visited Hospitality website in Australia, attracting 12.63M monthly visits. agoda.com follows with 2.64M visits, and expedia.com.au records 1.9M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.45, with booking.com leading at 8.23 pages per visit.
The average bounce rate is 46.35%, with mryum.com having the highest at 97.0%.
And micropower.com.au leads the way with the lowest bounce rate at 23.17%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Hospitality Websites in Australia
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Last updated: February 13, 2025
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