Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Investment Websites in Australia, Updated May 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | vanguard.com.au | – | 624,133 | 4.46 | 40.09% |
| 2 | forexfactory.com | 2 | 401,338 | 3.89 | 66.94% |
| 3 | selfwealth.com.au | – | 393,242 | 14.85 | 23.91% |
| 4 | cmcmarkets.com | 2 | 322,811 | 4.08 | 42.91% |
| 5 | betashares.com.au | – | 239,771 | 3.94 | 49.62% |
| 6 |  | 1 | 229,026 | 10.27 | 21.9% |
| 7 | morningstar.com.au | 1 | 212,544 | 2.58 | 67.85% |
| 8 | valueresearchonline.com | 16 | 154,422 | 1.68 | 71.05% |
| 9 | investsmart.com.au | 1 | 133,494 | 2.82 | 57.12% |
| 10 | firstlinks.com.au | 1 | 98,439 | 1.56 | 57.07% |
| 11 | icmarkets.com | 6 | 96,372 | 51.03 | 4.58% |
| 12 | myfxbook.com | – | 88,247 | 5.62 | 60.82% |
| 13 | vanguard.com | – | 88,230 | 2.75 | 53.91% |
| 14 | trading212.com | 4 | 75,718 | 1.81 | 79.31% |
| 15 | mql5.com | 6 | 70,376 | 4.18 | 52.29% |
| 16 |  | 5 | 60,585 | 3.08 | 59.32% |
| 17 | dataroma.com | 3 | 56,392 | 3.24 | 63.6% |
| 18 | bseindia.com | – | 55,681 | 1.71 | 74.88% |
| 19 | babypips.com | 1 | 52,640 | 2.18 | 74.26% |
| 20 | icicidirect.com | 7 | 48,215 | 12.99 | 21.38% |
More data. Deeper insights. Better strategy.
Tinker with .Trends tools to find more intel on all things market and competition.
Key Insights on Top Investment Websites in Australia in May 2025
As of May 2025, vanguard.com.au is the most visited Investment website in Australia, attracting 624.13K monthly visits. forexfactory.com follows with 401.34K visits, and selfwealth.com.au records 393.24K visits.
In terms of user engagement, the average number of pages per visit across these sites is 6.94, with icmarkets.com leading at 51.03 pages per visit.
The average bounce rate is 52.14%, with trading212.com having the highest at 79.31%.
And icmarkets.com leads the way with the lowest bounce rate at 4.58%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Investment Websites in Australia
Which is the top Investment website in Australia?
Which is the second most popular Investment website in Australia?
What are the TOP-10 most visited Investment websites in Australia?
Last updated: June 13, 2025
Check all data for all domains
Get data for all countries and a full analysis for any website
Get Started