Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Retail Websites in Japan, Updated April 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 76,898,705 | 4.14 | 45.98% |
| 2 |  | – | 63,534,637 | 6.53 | 48.05% |
| 3 |  | – | 59,522,108 | 1.7 | 65.97% |
| 4 |  | 4 | 52,362,484 | 4.39 | 46.5% |
| 5 |  | 1 | 45,755,488 | 2.36 | 55.09% |
| 6 |  | 1 | 41,191,361 | 1.4 | 79.16% |
| 7 | zozo.jp | 1 | 26,440,067 | 8.14 | 37.97% |
| 8 | aliexpress.com | 1 | 20,158,934 | 5.5 | 45.66% |
| 9 | cosme.net | – | 19,409,126 | 6.41 | 40.54% |
| 10 | biccamera.com | 2 | 18,178,684 | 3.58 | 51.37% |
| 11 | uniqlo.com | 4 | 17,222,584 | 3.21 | 57.69% |
| 12 |  | 2 | 16,356,979 | 2.41 | 46.51% |
| 13 |  | 2 | 16,043,383 | 1.76 | 65.8% |
| 14 | nitori-net.jp | 4 | 15,316,605 | 4.96 | 44.4% |
| 15 | suntory.co.jp | 2 | 13,995,585 | 4.87 | 45.39% |
| 16 | muji.com | 3 | 11,843,547 | 3.03 | 58.22% |
| 17 | amzn.to | 2 | 11,220,397 | 1.31 | 84.23% |
| 18 | p-bandai.jp | 2 | 10,544,850 | 6.74 | 42.29% |
| 19 | rakuten.ne.jp | 1 | 9,839,530 | 1.8 | 72.45% |
| 20 | hpplus.jp | 1 | 9,713,880 | 5.08 | 58.53% |
More data. Deeper insights. Better strategy.
Tinker with .Trends tools to find more intel on all things market and competition.
Key Insights on Top Retail Websites in Japan in April 2025
As of April 2025, kakaku.com is the most visited Retail website in Japan, attracting 76.9M monthly visits. mercari.com follows with 63.53M visits, and rakuten.com records 59.52M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.97, with zozo.jp leading at 8.14 pages per visit.
The average bounce rate is 54.59%, with amzn.to having the highest at 84.23%.
And zozo.jp leads the way with the lowest bounce rate at 37.97%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Retail Websites in Japan
Which is the top Retail website in Japan?
Which is the second most popular Retail website in Japan?
What are the TOP-10 most visited Retail websites in Japan?
Last updated: May 13, 2025
Check all data for all domains
Get data for all countries and a full analysis for any website
Get Started