Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Apparel and Fashion Websites in Switzerland, Updated June 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | zalando.ch | – | 3,374,254 | 12.69 | 33.23% |
| 2 | bonprix.ch | 1 | 726,827 | 4.46 | 59.04% |
| 3 |  | 3 | 599,551 | 7.97 | 51.35% |
| 4 | zalando-lounge.ch | 2 | 552,162 | 9.59 | 27.86% |
| 5 |  | 1 | 518,822 | 11.6 | 31.15% |
| 6 |  | 3 | 417,541 | 11.16 | 25.24% |
| 7 | laredoute.ch | 2 | 417,391 | 4.47 | 46.73% |
| 8 | dosenbach.ch | – | 380,162 | 4.25 | 53.53% |
| 9 | aboutyou.ch | 2 | 329,345 | 5.35 | 62.36% |
| 10 | karmanow.com | 3 | 316,379 | 1.71 | 63.4% |
| 11 | ackermann.ch | 11 | 269,041 | 3.18 | 55.62% |
| 12 | threads.com | 2 | 260,559 | 4.63 | 53.44% |
| 13 | shop.app | 2 | 249,853 | 2.06 | 55.87% |
| 14 | c-and-a.com | – | 202,932 | 4.14 | 53.37% |
| 15 | asos.com | 1 | 183,863 | 10.58 | 29.18% |
| 16 | breuninger.com | 3 | 167,477 | 6.59 | 40.3% |
| 17 | tradeinn.com | 5 | 160,226 | 4.32 | 48.24% |
| 18 | mytheresa.com | 1 | 152,565 | 4.93 | 42.94% |
| 19 | intimissimi.com | – | 150,518 | 6.6 | 29.47% |
| 20 | stockx.com | 2 | 149,481 | 4.02 | 50.6% |
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Key Insights on Top Apparel and Fashion Websites in Switzerland in June 2025
As of June 2025, zalando.ch is the most visited Apparel and Fashion website in Switzerland, attracting 3.37M monthly visits. bonprix.ch follows with 726.83K visits, and shein.com records 599.55K visits.
In terms of user engagement, the average number of pages per visit across these sites is 6.21, with zalando.ch leading at 12.69 pages per visit.
The average bounce rate is 45.65%, with karmanow.com having the highest at 63.4%.
And zara.com leads the way with the lowest bounce rate at 25.24%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Apparel and Fashion Websites in Switzerland
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Last updated: July 13, 2025
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