Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Retail Websites in the United States, Updated July 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 457,363,549 | 4.79 | 51.26% |
| 2 |  | – | 378,236,070 | 6.78 | 37.92% |
| 3 | shop.app | – | 199,757,740 | 2.1 | 60.75% |
| 4 | homedepot.com | – | 184,988,390 | 5.82 | 40.56% |
| 5 | target.com | – | 172,175,346 | 6.76 | 45.89% |
| 6 |  | – | 163,128,773 | 5.94 | 42.25% |
| 7 |  | – | 139,124,758 | 2.9 | 57.78% |
| 8 | cvs.com | – | 112,842,731 | 4.12 | 41.61% |
| 9 | bestbuy.com | – | 97,688,216 | 4.49 | 41.36% |
| 10 | lowes.com | – | 97,110,623 | 4.98 | 39.24% |
| 11 | costco.com | – | 86,011,201 | 5.23 | 34.68% |
| 12 |  | 1 | 74,676,692 | 6.02 | 44.67% |
| 13 |  | 1 | 74,179,036 | 5.01 | 46.17% |
| 14 |  | 2 | 72,048,055 | 4.15 | 44.24% |
| 15 |  | 2 | 64,937,832 | 1.78 | 71.82% |
| 16 | nordstrom.com | 12 | 64,174,970 | 4.7 | 39.86% |
| 17 | karmanow.com | 2 | 62,917,126 | 1.66 | 66.44% |
| 18 | macys.com | – | 58,868,799 | 4.89 | 43.5% |
| 19 | aliexpress.com | 3 | 52,505,619 | 3.5 | 53.14% |
| 20 |  | 1 | 48,757,186 | 7.27 | 36.06% |
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Key Insights on Top Retail Websites in the United States in July 2025
As of July 2025, walmart.com is the most visited Retail website in the United States, attracting 457.36M monthly visits. ebay.com follows with 378.24M visits, and shop.app records 199.76M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.64, with gap.com leading at 7.27 pages per visit.
The average bounce rate is 46.96%, with rakuten.com having the highest at 71.82%.
And costco.com leads the way with the lowest bounce rate at 34.68%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Retail Websites in the United States
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Last updated: August 13, 2025
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