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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in the World, Updated May 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | fragrantica.com | 1 | 38,377,084 | 4.46 | 40.45% |
| 2 | sephora.com | 1 | 32,830,442 | 3.06 | 57.09% |
| 3 | qvc.com | – | 25,087,736 | 4.6 | 47.04% |
| 4 | ulta.com | – | 18,611,085 | 4.29 | 52.96% |
| 5 |  boots.com | – | 17,349,508 | 3.44 | 56.1% |
| 6 | yesstyle.com | – | 12,710,164 | 7.0 | 41.06% |
| 7 | nykaa.com | – | 12,567,534 | 3.22 | 61.39% |
| 8 | boticario.com.br | 1 | 11,462,389 | 3.16 | 55.43% |
| 9 | fragrancenet.com | 3 | 11,027,042 | 4.4 | 53.03% |
| 10 | fragrantica.ru | – | 9,764,336 | 4.32 | 42.9% |
| 11 | lipscosme.com | 4 | 9,209,960 | 2.48 | 57.83% |
| 12 | makeup.com.ua | 4 | 8,783,977 | 4.63 | 49.11% |
| 13 | suslusozluk.com | 2 | 8,015,657 | 3.26 | 40.88% |
| 14 | planity.com | 3 | 7,508,669 | 2.2 | 70.99% |
| 15 | primor.eu | 4 | 7,459,745 | 5.28 | 51.08% |
| 16 | fragrantica.es | – | 7,375,603 | 3.5 | 46.41% |
| 17 | natura.com.br | – | 7,187,548 | 3.44 | 62.6% |
| 18 | superdrug.com | 4 | 6,971,068 | 2.42 | 65.78% |
| 19 | purplle.com | 5 | 6,962,782 | 1.71 | 63.26% |
| 20 | goldapple.ru | – | 6,814,611 | 4.04 | 61.34% |
Key Insights on Top Beauty and Cosmetics Websites in the World in May 2024
As of May 2024, fragrantica.com is the most visited Beauty and Cosmetics website in the World, attracting 38.38M monthly visits. sephora.com follows with 32.83M visits, and qvc.com records 25.09M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.75, with yesstyle.com leading at 7.0 pages per visit.
The average bounce rate is 53.84%, with planity.com having the highest at 70.99%.
And leads the way with the lowest bounce rate at 40.45%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: June 12, 2024