GBP Optimization

What Is the Semrush Local’s Google Connector?

The Semrush Local’s Google Connector helps users connect their locations to Google Business Profiles, one of the most important directories for Local SEO. Previously, these connections were made using 3rd-party solutions. 

Now, Semrush has developed its own connector, which works directly with Google APIs. 

Benefits of the Semrush Local’s Google Connector

This integration eliminates 3rd-party providers from the connection process and provides a more stable connection. 

The Semrush Local’s Google Connector also:

• Provides access to Google Business Profile Insights report, which gives a plethora of helpful metrics
• Lets you customize Business metrics to any period and split them into days, weeks or months
• Lets you choose accurate Google categories and attributes in Listing Management
• Connects all locations to Google, all at once

The Insights of GBP Report

Getting access to the Google Business Profile Insights report is one of the most important features of the new integration. 

From this report, users can see key metrics fetched from Google Search and Google maps. 

Those metrics include: 

• Views
• Actions (direction requests, calls, messages, website visits)
• Views distribution
• Average Rating
• Phone calls distribution by days

Users will also be able to compare their current performance to a previous period, year, quarter or month to help monitor progress long-term. They can also adjust the time periods to expand their data insights report.

Beginning two months after the initial setup of a location, a generated newsletter with new data from the main searches will be sent to the user every two weeks.

Users will still be able to access these insights from within the Listing Management tool. 

Instruction: How To Reconnect Locations to Google with the New Google Connector

Step 1: Reconnection Notification

If you have at least one location to reconnect, a notice will pop up in Semrush Local displaying a red notification with a button that says “Reconnect now.”

Step 2: Granting Access

After clicking the green button, there will be a redirect from Semrush to the integration page on Google. 

Choose a relevant Google account and grant access to “See, edit, create, and delete your Google business listings.” 

Click “Allow” to move to the next step.

Step 3: Double-Check Your Listings To Avoid Mismatching

Remember to be accurate while matching locations with Google Business Profiles. 

Double-check information like your business name, city, and address. This is especially important if you have many locations to reconnect and the locations’ business names are very similar.

Step 4: Connect to a Google Business Profile

Now that you have allowed access to reconnect, you will see the list of locations that need to be reconnected. 
If your locations are grouped in GBP, first select the group.

Then, use a drop-down that allows you to choose the matching business profile. 

Note: Make sure this is the right location. Any confusion on Google’s end may result in a business profile suspension put in place by Google.

Step 5: Make the Final Connection

After selecting the correct location, make sure all locations display a success status. There will be a green check mark that tells you your connection has been successful. 

If you do not see a green check mark, you may see an error message with details on how to fix the issues.

Select the green “Got it” button, and you’ve successfully reconnected your listing.

 Frequently Asked Questions