This article breaks down the Semrush Social Toolkit pricing tiers, detailing the features, limits, and benefits of each plan—and which one is right for your brand.
Whether you're an individual, a growing business, or a large agency, you'll find the information you need to choose the right plan for your social media management needs.
|
Feature |
Base ($20/month*) |
Pro ($40/month*) |
Business ($250/month) |
|
Target audience |
Individuals, Small Teams |
Social Media Pros, Businesses, Agencies |
Scaling SMBs, Agencies, Brand Marketing Teams |
|
Free trial |
7 days |
7 days |
7 days |
|
Social profiles managed |
5 |
10 |
10 |
|
Posts scheduled/month |
50 |
Unlimited |
Unlimited |
|
Competitor tracking |
10 profiles |
20 profiles |
20 profiles |
|
AI content generation |
30 (text, image, video) |
Unlimited |
Unlimited |
|
Influencer Analytics |
— |
— |
Influencer Discovery (Competitor Analysis and Campaign Management add-ons available) |
|
Media monitoring |
— |
— |
2 keywords |
|
Platforms supported (social management) |
Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Pinterest, Google Business Profile, YouTube |
Same as Base |
Same as Pro |
|
Platforms supported (Influencer Analytics) |
— |
— |
YouTube, Instagram, TikTok, Twitch |
|
Platforms supported (media monitoring) |
— |
— |
Social media, reviews, forums, news, blogs, podcasts |
Detailed plan information
Base ($20/month)
- Ideal for: Individuals and small teams looking to manage their social media presence more efficiently.
- Key features:
- Social Dashboard, Social Poster, Social Tracker, Social Analytics, Social Content Insights, Social Content AI
- Support for Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Pinterest, Google Business Profile, and YouTube
- 7-day free trial
- Limits:
- Manage up to 5 social profiles
- Schedule up to 50 posts per month
- Track up to 10 competitor profiles
- Generate up to 30 text, image, and video content pieces with AI per month
Pro ($40/month)
- Ideal for: Social media professionals, businesses, and agencies who need more extensive social media management capabilities.
- Key features:
- Includes all features of the Base plan
- Unlimited post scheduling and AI content generation
- 7-day free trial
- Limits:
- Manage up to 10 social profiles
- Track up to 20 competitor profiles
Business ($250/month)
- Ideal for: Scaling SMBs, agencies, and brand marketing teams who need advanced social media and influencer marketing tools.
- Key features:
- Includes all features of the Pro plan, plus tools for influencer marketing and social listening
- Influencer Analytics: Influencer Search for Instagram, TikTok, YouTube and Twitch
- Influencer Performance Metrics: Provides detailed statistics for each influencer
- Media Monitoring of social media platforms, review platforms, forums, news sites, blogs, podcasts, etc.
- 7-day free trial
- Limits:
- Manage up to 10 social profiles for social management
- Media Monitoring: 2 keywords to monitor
- Influencer Campaign Management and Competitor Analysis can be purchased as add-ons
- Track up to 20 competitor profiles
- Unlimited post scheduling and AI content generation
Maximizing your social media ROI starts with understanding the tools at your disposal. You can review your specific usage and subscription details on the Subscription Info page.
If you're looking to upgrade or tailor your plan to meet evolving needs, or just want some more information, you can contact our team. They're ready to help you find the perfect solution!
New to Social Toolkit? Explore our platform with limited free functionality or take advantage of our 7-day free trials to experience the Toolkit’s full potential.